Public Relations Specialist
Gensler
Your Role
Gensler is seeking a professional, motivated, and highly collaborative individual to join our team as a Public Relations Specialist, supporting our San Antonio office. The ideal candidate has a passion for design and views PR as a people-centered activity. They will work alongside our Regional PR Director and broader team to provide PR admin and related activities representing Gensler’s brand, reputation, and thought leadership in our markets. The PR Specialist will sit in the San Antonio office.
What You Will Do
Media Relations
Draft communication materials including press releases, project fact sheets, key messages, blogs, and website content.
Field and manage media requests.
Prepare reporter briefing sheets and staff media interviews.
Maintain media lists; research and add new reporter contacts as needed.
Track media placements and speaking engagements.
Thought Leadership
Speaking Opportunities
Research and compile business, industry, and community events for speaking opportunities and/or office attendance.
Develop messaging or presentations for Gensler experts as needed.
Staff each speaking event to take photos for social media channels and manage onsite interviews with reporters if they are on site.
Coordinate sponsorship opportunities if previously agreed to by Managing Directors.
Blogs and Contributed Articles
Work with architects and designers to source ideas for articles.
Assist architects and designers with writing and editing.
Once published, track articles and post them to social media channels.
Social Media
Maintain our social media presence on the San Antonio Instagram account
Work with the local office to develop market-specific content, i.e. posts and videos.
Support with graphics/layout for posts.
Track views, engagement, and performance of content (Sprout Social or other social media tracking platform experience required)
Create reports to iterate brand influence of San Antonio’s Instagram channel to demonstrate platform growth, ROI, and authority
Attend office, industry, and community events to capture content.
Awards
Work with the Awards Specialist to review programs and projects.
Attend quarterly award platform review meetings with Design Directors.
Manage submission content development and reviews with the project team in the office, in collaboration with the Awards Specialist.
Assistance in writing content, as needed
Photography
Provide administrative support to project teams for pre-shoot planning and coordination.
Attend and staff photoshoots, as needed.
Admin
Attend monthly check-in meetings with Managing Directors and Marketing Manager.
Compile weekly media placements, speaking opportunities, events, and award wins for This Week at Gensler report.
Compile weekly media placements, speaking opportunities, events, and award wins along with drafting LinkedIn captions for South Central News.
Compile industry and business articles for the weekly Industry Brief report that goes to the San Antonio, Austin, and Kansas City offices.
Work with other PR Specialists to maintain and update the regional PR Sharepoint site.
Your Qualifications
A Bachelor's degree in Communications, PR, or Journalism (similar degrees may be considered, depending on the relevancy of your skills and experience).
5+ years of experience in a variety of public relations, media, or communications roles, either agency-based or in-house. Experience in business-to-business is preferred over business-to-consumer.
Strong writing, editing, grammar, and interpersonal skills.
Ability to craft, prepare, and execute writing assignments (pitches, blog/social media posts, other communications, as needed) under deadlines.
Works cohesively as a member of a broader communications team, pitches in to help others, forward-thinking go-getter; ability to adapt in dynamic settings.
Video editing skills and familiarity with Adobe Premiere are preferred.
Software: Microsoft Office, InDesign or Canva, Cision, Sprout Social
This is not a hybrid or remote position. If you’re open to relocating to the San Antonio, Texas area, please apply! Non-local candidates are welcome. U.S. News & World Report’s 2023-2024 study ranks San Antonio in the top 2 places to live in Texas!!
Life at Gensler
Gensler is committed to Diversity, Equity, and Inclusion. Through our Five Strategies to Fight Racism, we continue to create a just and equitable future for our colleagues and our communities with our clients. We are a solid voice for social change as we impact people’s lives and fight racism. At Gensler, we celebrate diversity and are committed to creating an inclusive workplace environment. As a people-first organization, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to “Well-being Week,” our offices reflect our people’s diverse interests.
We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice-annual bonus opportunities. Our annual base salary range has been established based on local markets. As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.
At Gensler, the value of our work stems from its positive impact on the human experience. We are a dynamic and collaborative design firm uniting creativity, research, and innovation to solve complex problems for our clients. Our work challenges conventional ideas about architecture and the built environment. We aren’t just designing buildings — we are reimagining cities and places that make a difference in people’s lives.