Responsibilities The Director of Media will be a key leader in H-E-B's marketing organization, responsible for building and leading our new in-house media team. This is a unique opportunity to build a best-in-class media practice from the ground up, shaping the strategy and execution of all paid media investments for a beloved brand. This role will manage the full media lifecycle, from strategic planning and budget allocation to team leadership and performance optimization, across all channels including digital, TV/CTV, OOH, radio, and print. Leadership & Management Build, mentor, and lead a high-performing in-house media team, fostering a culture of innovation, collaboration, and accountability. Establish and document the processes, workflows, and best practices for the in-house media team to ensure seamless execution and reporting. Lead paid media strategies and activations across all channels, utilizing both brand-building and performance-based approaches at a geographic and regional level. Drive full-funnel media strategy, performance optimization, and budget allocation to deliver scalable and profitable results for both physical stores and e-commerce. Develop high-performing media planners and buyers to drive growth and efficiency in our media investments. Partner with cross-functional partners including brand, creative, and e-commerce, as well as regional operations, legal, and finance to achieve shared business goals. Strategy & Operations Stay at the forefront of the evolving media landscape, monitoring industry trends, best practices, and emerging technologies to drive innovation and creativity for H-E-B. Build the strategic business plan, direction, and goals for the department in collaboration with the senior leadership team. Lead the evaluation, selection, and implementation of a modern media technology stack, including DSPs, ad servers, and analytics platforms. Directly own and strategically allocate a multi-million dollar media budget to drive business results. Leverage data and analytics to track and measure campaign performance from a customer-first mindset, ensuring all investments are accountable and effective. Negotiate strategic partnerships and manage relationships with key media vendors, platforms, and technology partners. Qualifications 12-15+ years of Media Buying experience. Proven experience in building and leading an in-house media team, or transitioning media buying from an agency to an in-house model. Experience in the retail sector is strongly preferred, with a deep understanding of the customer journey from awareness to in-store and online purchase. Deep expertise across a wide range of media channels, including paid search, social media/digital, TV/CTV, radio, and out-of-home. Demonstrated success in driving innovation and optimizing paid traffic channels to meet business objectives. Strong understanding of customer mindset matched with a dedication to creating great consumer experiences. Excellent negotiation skills with a proven track record of securing favorable terms with media vendors and technology partners. Experience managing high-performing teams and a passion for developing talent. Ability to handle firm deadlines, work cross-functionally, and prioritize work in a fast-paced, high-change environment. Outstanding communication and interpersonal skills. A passion for H-E-B's culture, which is committed to serving our customers, Partners, and communities.