Responsibilities H-E-B’s Creative Marketing Team includes Partners who use their creativity and passion for excellent communication to drive loyalty and sales by promoting products and services our customers want and need. As a Copywriter II, you’ll lead copy development of compelling consumer and b2b concepts and copy for traditional advertising, digital channels, and permanent signage to drive sales, engagement, and conversion. You’ll lead creation and maintenance of H-E-B’s voice and tone based on our brand standards and partner with designers, digital designers, content creators, and planning and design Partners on key projects. Once you’re eligible, you’ll become an Owner in the company, so we’re looking for commitment, hard work, and focus on quality and Customer service. “Partnerowned” means our most important resources—People—drive the innovation, growth, and success that make H-E-B The Greatest Omnichannel Retailing Company. Do you have a: HEART FOR PEOPLE… Interpersonal / collaboration skills? HEAD FOR BUSINESS… Willingness to roll with the punches? Think on your feet? Learn quickly? PASSION FOR RESULTS… ability to take on difficult challenges and find creative solutions? Qualifications & Key Requirements: We are looking for: − related experience; advanced communication skills What is the work? Communications: − Helps lead development of advanced concepts for in-store, digital, and permanent signage marketing efforts − Writes / edits copy for signage, product descriptions, direct mail, brochures, streaming audio, permanent signage, online editorial posts, web pages, email, naming, and video; sources / writes accurate, grammatically correct copy − Translates concepts and strategies into striking, engaging, consistent copy − Ensures consistent voice and grammatical standards for each brand, category, and product group based on H-E-B brand standards − Adheres to stringent deadlines to ensure smooth project flow through department and allow for special projects, pre-work, and rush assignments − Continuously writes fresh, interesting copy to promote frequently featured merchandise across all channels − Collaborates with cross-functional teams and stakeholders to maximize impact of messages − Recommends strategic tone of copy communication; ensures consistent brand messaging − Leads / sets up streaming audio sessions with outside vendors − Coaches / mentors others What is your background? Advertising − A related degree or comparable formal training, certification, or work experience − 5+ years of experience in copywriting − Experience in advertising, or brand copywriting Do you have what it takes to be a fit as an H-E-B Copywriter II? − Expert knowledge of mechanics of writing, punctuation, spelling, grammar, usage, and syntax − Working knowledge of sales and advertising writing, and business / consumer needs and insights − Familiarity with authoritative references and trade sources for research-based info related to food industry trends − Familiarity with using Gemini or other AI writing tools a plus − Advanced verbal / written business communication skills − Advanced collaboration and interpersonal skills − Leadership skills − Bi-lingual (English – Spanish) skills a plus − Ability to manage multiple priorities and shift focus between tasks / projects; attention to detail − Ability to work complex issues with a strong sense of ownership, drive, urgency Can you... − Function in a fast-paced, retail, office environment − Work extended hours; sit for extended periods The responsibilities and essential functions outlined above describe the general nature and level of work assigned to this position. This is not an exhaustive list of all duties, responsibilities, and skills required. Duties and responsibilities may be modified at any time based on business needs. Employees may be required to perform other job-related tasks as requested by their supervisor, subject to reasonable accommodations.