The Retail Sales Representative is responsible for growing the Holt Cat brand within a defined geographic territory and call plan through direct customer interaction and in collaboration with the account managers for new and used sales within the Building Construction Product (BCP) family of machines, work tools, and service plans. In addition, this position will support sales related functions such as walk in customers, marketing initiatives, product demonstrations, and retail inventory display maintenance.

The incumbent in this position is expected to model the following practices on a daily basis: 1) Demonstrate alignment with the company's mission and core business values; 2) Collaborate with key internal/external resources; 3) Participate in ongoing self-development.