MARKETING MANAGER - DIGITAL

SUMMARY

Develop, implement, track and optimize our digital marketing campaigns across all digital channels. This role will coordinate initiatives across a variety of advertising channels, lead market research efforts, and evaluate marketing campaigns for corporate, stabilized communities, and lease-up communities. The ideal candidate will have the ability to take initiative in a fast-paced, entrepreneurial environment and bring their unique talents to enhance our marketing team. This is a hands-on technical role, we are looking for a candidate with the expertise to manage the back end of campaign platforms such as Google, Meta, etc., manage our digital vendors, as well as a strategic thinker with excellent communication skills.

OBJECTIVES OF THE ROLE

• Handle strategic online initiatives to support communities and corporate including digital advertising and reputation management
• Build and maintain all digital advertising, including SEO/SEM, Internet Listing Services, social media for communities, and corporate
• Manage email marketing initiatives including newsletters, promotions, etc.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Maintain consistent brand messaging throughout all platforms
• Current with emerging technologies and tactics in the digital marketing environment
• Conduct A/B testing for new initiatives and produce reports
• Oversee our digital platform to continue to optimize performance and utilize new features across all our leasing tools
• Support operations to assist each community in achieving their leasing goals by providing insight on all digital campaigns and offer recommendations
• Develop and publish monthly digital marketing reports for communities
• Conduct training for our onsite teams to build their skills and understanding of digital marketing tactics and metrics

TASKS

• Provide expertise on digital marketing best practices, testing and optimization; drive results in planning and manage end-to-end campaigns
• Brainstorm new and creative digital growth strategies
• Setup and maintain digital campaigns
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Collaborate with agencies and other vendor partners
• Test new features in CRM to support new tactics/features
• Use advanced metrics to measure the success of a marketing campaign
• Manage software platforms and vendors used for the website, email marketing, and integration with our CRM
• Negotiate advertising contracts
• Perform other duties as assigned

QUALIFICATIONS

• BS/MS degree in marketing or a related field
• Five or more years of experience in digital marketing and advertising
• Experience managing marketing campaign budgets +$1M
• Google certifications: GA4, Business, Search, Display, Video, Shopping Ads, Apps, and Measurement
• Certified in Meta Blueprint Ad platform - Media Buying Professional
• Experience with Hubspot and customer database management
• Experience with data visualization tools such as Tableau, Power BI, etc.
• Understands website metrics and best practices
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Familiar with financial planning and strategy
• Solid knowledge of website analytics tools e.g. Google Analytics
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of ad serving tools
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

REMOTE REQUIREMENTS

• Occasional in-person visits to San Antonio, TX Corporate office and/or visits to strategic markets with advance notice
• Participate in on-camera meetings in professional attire and workspace
• Work hours may be flexible but must accommodate the needs of the San Antonio, TX Corporate office