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Careers in San Antonio, TX

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Marketing Manager - Digital

Kairoi

Kairoi

Marketing & Communications
San Antonio, TX, USA
Posted on Wednesday, August 21, 2024
Description

MARKETING MANAGER - DIGITAL

SUMMARY

Develop, implement, track and optimize our digital marketing campaigns across all digital channels. This role will coordinate initiatives across a variety of advertising channels, lead market research efforts, and evaluate marketing campaigns for corporate, stabilized communities, and lease-up communities. The ideal candidate will have the ability to take initiative in a fast-paced, entrepreneurial environment and bring their unique talents to enhance our marketing team. This is a hands-on technical role, we are looking for a candidate with the expertise to manage the back end of campaign platforms such as Google, Meta, etc., manage our digital vendors, as well as a strategic thinker with excellent communication skills.

OBJECTIVES OF THE ROLE

  • Handle strategic online initiatives to support communities and corporate including digital advertising and reputation management
  • Build and maintain all digital advertising, including SEO/SEM, Internet Listing Services, social media for communities, and corporate
  • Manage email marketing initiatives including newsletters, promotions, etc.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Maintain consistent brand messaging throughout all platforms
  • Current with emerging technologies and tactics in the digital marketing environment
  • Conduct A/B testing for new initiatives and produce reports
  • Oversee our digital platform to continue to optimize performance and utilize new features across all our leasing tools
  • Support operations to assist each community in achieving their leasing goals by providing insight on all digital campaigns and offer recommendations
  • Develop and publish monthly digital marketing reports for communities
  • Conduct training for our onsite teams to build their skills and understanding of digital marketing tactics and metrics

TASKS

  • Provide expertise on digital marketing best practices, testing and optimization; drive results in planning and manage end-to-end campaigns
  • Brainstorm new and creative digital growth strategies
  • Setup and maintain digital campaigns
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Collaborate with agencies and other vendor partners
  • Test new features in CRM to support new tactics/features
  • Use advanced metrics to measure the success of a marketing campaign
  • Manage software platforms and vendors used for the website, email marketing, and integration with our CRM
  • Negotiate advertising contracts
  • Perform other duties as assigned
Requirements

QUALIFICATIONS

  • BS/MS degree in marketing or a related field
  • Five or more years of experience in digital marketing and advertising
  • Experience managing marketing campaign budgets +$1M
  • Google certifications: GA4, Business, Search, Display, Video, Shopping Ads, Apps, and Measurement
  • Certified in Meta Blueprint Ad platform - Media Buying Professional
  • Experience with Hubspot and customer database management
  • Experience with data visualization tools such as Tableau, Power BI, etc.
  • Understands website metrics and best practices
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Familiar with financial planning and strategy
  • Solid knowledge of website analytics tools e.g. Google Analytics
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of ad serving tools
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

REMOTE REQUIREMENTS

  • Occasional in-person visits to San Antonio, TX Corporate office and/or visits to strategic markets with advance notice
  • Participate in on-camera meetings in professional attire and workspace
  • Work hours may be flexible but must accommodate the needs of the San Antonio, TX Corporate office