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Director of Sales and Marketing



Marketing & Communications, Sales & Business Development
Posted on Wednesday, June 5, 2024
Job Type

Director of Sales & Marketing

Job Details

Job Type


Laredo, TX


Job Title: Director of Sales and Marketing

Location: La Posada Hotel, Laredo, TX

Job Type: Full-time


La Posada Hotel is seeking a highly motivated and experienced Director of Sales and Marketing to join our team. Our Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for segments to include group, business transient/Negotiated & Banquet and Catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property Sales teams (Rooms & Catering) to insure budgeted revenues are met or exceeded against established goals and budgets. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan with our third party organization designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.


* Responsible for leading & driving top line revenue for all revenue streams in the hotel.

* Assesses & reacts to market trends, market share & the competitive hotel environment.

* Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.

* Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a

traditional hotel reporting.

* Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.

* Conduct comprehensive competitive set reviews, SWOT analysis & monitor new supply.

* Develop/implement key segment strategy & managing key accounts (both existing & target).

* Design effective sales deployment schemes & market assignments.

* Develop sales goals designed to achieve budget & market share targets.

* Manage group pace measurement and set sales production goals.

* Manage sales activity & travel schedule.

* Develop and implement sales and marketing strategies to increase revenue and occupancy rates

* Manage and lead the sales and marketing team

* Develop and maintain relationships with key clients and partners

* Conduct market research and analysis to identify trends and opportunities

* Develop and manage the sales and marketing budget

* Collaborate with other departments to ensure a seamless guest experience

* Develop and implement pricing strategies to maximize revenue

* Monitor and analyze sales and marketing performance metrics


* Minimum of 3 years’ experience as a hotel sales leader.

* Experience dealing with/communicating with ownership groups and asset management.

* Proficient in managing/using sales automation (DELPHI) & PMS systems.

* Experience working collaboratively with revenue management.

* Well-rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.

* Excellent communication and presentation skills.

* Strong interpersonal skills and ability to work in a team environment.

* Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.

* Must be proficient in MS Office including Word, Excel, and Power Point.

* Must be able to multitask and prioritize departmental functions to meet deadlines

* Strong leadership and management skills

* Excellent communication and interpersonal skills

* Ability to work in a fast-paced environment and meet deadlines

* Strong analytical and problem-solving skills

* Proficient in Microsoft Office and CRM software

La Posada Hotel offers a competitive salary and benefits package, including health insurance, 410(k) plan, and paid time off. If you are a results-driven individual with a passion for sales and marketing, we encourage you to apply for this exciting opportunity.

Salary Description
$85,000 - $95,000 per year