Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

We are seeking a Lead Competitive Intelligence Analyst to strengthen and expand USAA's competitive insight capabilities within the Marketing organization. In this role, this person will help deepen our understanding of competitor strategies, market dynamics, and emerging trends, ensuring that marketing teams have timely, actionable intelligence to inform positioning, content, channel decisions, and customer experience initiatives.

This role will conduct benchmarking of USAA’s brand‑health performance against competitors to contextualize strengths and identify areas for improvement, assess competitor positioning, messaging, claims, visual identity, and customer experience to reveal patterns, expose gaps or weaknesses, and identify opportunities for USAA to differentiate.

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site four days per week.

What you'll do:

• Promotes and applies expert competitive intelligence analytical methodologies to address industry issues.
• Proactively identifies issues of concern, proposes recommended solutions and participates in implementing.
• Leads large scale, highly complex, competitive analysis projects that are without a clear or standard path and include data analysis, competitor research, market developments and predictive analytics
• May collaborate with cross-functions teams to identify and define the underlying business issue.
• Facilitates the development, design, analysis and execution of the project.
• Applies an expert level of knowledge in competitive intelligence research, and continually collect and analyze relevant market and industry data, competitive and customer information to identify actionable intelligence
• Interprets complex research data and findings into business strategies, advises senior management on issues and presents findings to various levels of leadership.
• Mentors efforts of less experienced peers and team members and provides input on performance appraisals.
• Researches and identifies industry best practices and trends to increase effectiveness and shares best practices with team.
• Maintains and applies expert knowledge of the business, its products and processes, and expert knowledge of competitive intelligence research and analytic methodologies.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.

• 8 years of experience in business development, market research and analysis/modeling, product management, business analysis and/or competitive intelligence.
• Ability to think strategically and translate analytic findings into actionable competitive insights.
• Experience with qualitative and quantitative research skills, including data analysis, data synthesis, SWOT analysis, and data driven recommendations.
• Advanced skills in researching and analyzing market insights using databases and analytical processes for customer/marketing-related analytics.
• Knowledge of risk management and compliance frameworks and experience with leveraging market intelligence data to provide insights on risk mitigation.

What sets you apart:

• 10+ years of experience in competitive intelligence, competitive strategy, or related strategic analysis roles
• Proven success operating in fast‑paced, ambiguous environments and building new competitive intelligence capabilities or frameworks from the ground up
• Exceptional communication and storytelling skills, with the ability to distill complex competitive signals into concise insights, compelling narratives, and actionable implications for marketing and cross‑functional stakeholders
• US military experience through military service or a military spouse/domestic partner

Compensation range: The salary range for this position is: $114,080 - $205,340.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.