Responsibilities:

• Serves as a brand ambassador by identifying and executing brand opportunities around each unit within the zone.
• Identifies and executes event and sponsorship activation interaction; WOW and charitable efforts; and local business visits to build brand sales.
• Collaborates with Restaurant Operations to discuss unit-level plan development and execution as well as sales goals and results.
• Identifies and reports LSM tools needed such as advertisements, premiums, Point of Purchase (POP) and other materials.
• Develops quarterly measurement reports of the marketing activities that capture LSM activity objectives, program timing, program results, and sales and transactions impact.
• Conducts reporting on market or unit conditions that may affect the outdoor billboard program or other LSM programs.
• Plans LSM for assigned Zone/Area(s). Ensures marketing activities and sales are in alignment with Corporate Brand strategic goals.
• Researches media opportunities (outdoor billboards, media-based sponsorships, etc.) and makes recommendations on engagement of such opportunities based on Zone/Area and Unit needs.
• Researches community events, develops relationships with community leaders, and recommends which events to sponsor and/or participate in to strengthen community relations and boost sales. Reviews and recommends sponsorship proposals.
• Negotiates with community event organizers for stores’ involvement in community events. Plans, develops, recommends, and is accountable for the budget for stores’ involvement in community events. Attends marketing events as a representative of Whataburger to further deepen and develop store’s connection to the community.
• Primary Whataburger representative responsible for success of community partnership marketing event and makes recommendations on viability of future similar events for assigned Zone/Area.
• Analyzes financial conditions (pre-post) and determines effectiveness of any marketing plans implemented, including justification of advertisement fund dollar expenditures/agency charges.
• Negotiates contracts with and oversees the work of any third-party advertising or marketing vendors used in assigned Zone/Area.
• Responsible for $100,000, plus annual budget, for assigned Zone/Area and fulfillment responsibilities.
• Responsible for obtaining and/or negotiating with vendors for Zone/Area marketing needs.
• Aligns local Operations Teams with the Marketing Calendar and initiatives through communication of plans, materials and action items to support promotions.
• Assumes additional responsibilities as assigned.